Date: Nov. 2023
Case Study: Choco Li – Unwrapping Sweet Tradition
Challenge: Craft packaging design for Choco Li chocolate, a brand rooted in natural, traditional recipes. Emphasize the essence of molosh, dark, and white chocolate through creamy textures and showcase the creative slogan.
Approach: Infused packaging with rich, creamy textures to accentuate the naturalness of the chocolates. The design incorporates earthy tones, highlighting each chocolate variant. The creative slogan becomes a focal point, drawing attention to the brand’s distinct personality.
Result: Packaging that not only reflects the traditional, high-quality nature of Choco Li chocolates but also creates a visual narrative that entices consumers.
Impact: Elevated shelf appeal, increased brand recognition, and a unique identity in the competitive chocolate market. The design resonates with consumers seeking authenticity and a touch of creativity.
Conclusion: Successfully unwrapped Choco Li’s tradition, blending creamy textures, natural tones, and a creative slogan to redefine the chocolate experience. Sales were up 34% according to the client.